Thank You! Welcome To The Newsletter!

Welcome! If you run ads for a DTC brand or creative agency, you’re in the right place.

My focus is simple: help your team produce more testable creative, faster, without the “AI slop.”

I’ve worked with over a dozen 7- to 9-figure DTC brands and ad agencies, and the bottlenecks are always the same: too much manual research, too many scattered briefs, not enough testable concepts.

What you’ll get from me (every Thursday):

> Plug-and-play workflows for research, creative briefs, and asset generation (Claude/ChatGPT, Veo 3, n8n, Airtable).

> Operator playbooks that cut grunt work: scraping, tagging, concepting, and reporting.

> Field notes from client work (what’s actually moving KPIs for brands and agencies right now).

My promise: fewer manual hours, more iterations per week, and a cleaner pipeline from insight → brief → asset → test.

If you lead a team, feel free to forward this to your creative strategist so they can subscribe too.

While you're here, feel free to hop into my free AI + Ad Automation community—we have about 9,000 DTC brands, agencies, and creative strategists swapping AI strategies every day while we wait for the premium community to launch.

Best,

Mike